Friday, September 16, 2005

Blog And Ping To Build Links

Just What Is Blogging and Pinging?

There is a new partnership in cyber-town called Blogging and Pinging. It is not a new comedy team or even a singing group, but a new way to build links and attract visitors to your website and to make more money. Blogging and Pinging is a marketing tool that can help anyone build their online business.

Let’s start with a definition of a blog.

Blog is short for weblog. A weblog is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author of the Web site.

Ok, so what about pinging? Originally, a ping was a program that bounced a request off another computer or server over a network or the Internet to see if the remote computer was responding. That same program is now used as a method of informing others that your blog exists and it also let’s them know when a new post has been made.

When you put blogging together with pinging you get a technique that is extremely effective at getting any web site, no matter how big or small, indexed by the major search engines.

Why Is Blogging and Pinging The Newest Marketing Tool?

Most of you are now saying, "Yeah, so what? I can get my site indexed now. What’s the big deal?" The big deal is that blogging and pinging gets your site indexed almost immediately and it is free!

If you have any experience trying to get a site indexed and listed in the major search engines, then you know that it is frustrating and very difficult to get done in a reasonable amount of time. After working hard to get your site together, collecting and writing content, worrying about keywords and keyword densities, you are not even close to being finished. Now comes the even harder part! Now you have to manually submit your site to all the major search engines. And finally, you get to wait.

That’s right, you have to wait for the spiders to come to index your site. This could take weeks or it could take months. There are some methods that will help bring along the spiders a bit faster, but these take lots of time and effort and money. And still, you can’t be sure that the spiders will come fast more quickly.

Blogging and pinging solves this problem. You can guarantee that spiders will come to your site and that you will get listed in all the major search engines with minimal effort and no money in about 48 hours.

How does it work? The largest search engine, Google, owns This is the site that many people use to create their blogs. Google frequently sends their search engine spiders through to find new content.

So, if you have a account you can add content from other websites to the content of your blog and when you blog the content of your site the URL of the page you are blogging is automatically attached. That way, when Google’s spiders index your pages, they see your website URL within the content. If that URL isn’t listed in the Google database, the spiders are almost certain to follow the link to index your site!

So, rather than wait for weeks, months, or even up to a year, you can get your site listed virtually immediately! Google themselves will tell you that they would rather discover new URL’s by finding links than getting them via submission. So, why not blog and ping and give them what they want!

One critical success factor in boosting your link popularity is to use the blog and ping technique to notify lots of other sites anout new content on your web site. This is achieved by using your publishing function to ping the major blog directories such as Technorati and

Another good piece of news is that once Google has indexed your site, other search engines that use Google’s feed will list your site too. And it all happens at lightening speed!

Blogging and pinging is a really effective method to get your site spidered by the major search engines and, more importantly, getting those all important links.

Copyright John Taylor PhD August 2005 - All rights reserved.

About The Author

John Taylor

To learn more information about Link Popularity I strongly recommend that you visit

Blogging's Future: Up, Up and Away?

Beyond a doubt, blogging has a bright future. It's tempting to get carried away by all the exuberance being generated.

Bill Gates says blogging "will fundamentally change how we document our lives". Technorati's CEO David Sifry says that there are 11 blog posts being made every second!

While this may well be true, we must resist the temptation to get carried away. Let's analyze blogging's prospects as a 'personal technology', or a technology that individuals use to improve their effectiveness or productivity, or simply to have fun.

All successful personal technologies that gain widespread use (be it the humble pen, the telephone or the iPod), bear certain hallmarks: they are easy to use, fulfil a basic need, and provide a new way to express an existing behavior or habit. Technologies that make the cut on these three respects tend to 'take-off', with their use surging steeply*.

Blogging certainly fulfils a basic need, the need for self-expression and social interaction. It is also more powerful in many respects than other technologies that meet similar needs - the telephone, email or online chatting - in that it is more 'permanent', and allows visibility to anyone who can access the Web. It also provides a new way to exercise our natural propensity to form groups with like-minded folks, by allowing us to form 'virtual communities' on the Web. It also allows people to 'discover' others with similar tastes, wherever they may be in the world.

Well, that leaves ease of use. I am afraid blogging is somewhat less stellar in this respect - while it is simpler than creating personal Web pages, it still lags far behind the telephone and email in ease of use. So, ease of use is the first thing that needs to improve about blogs (I hope the blog tool-makers are listening).

If one is tempted to argue that blogging is already very successful, one only needs to pause to consider the numbers: by most estimates there are around 80 million blogs in the world as of today, while the number of telephones world-wide (fixed-line and mobile) is around 2 billion. This is not to take anything away from the success of blogging, but only to establish (an admittedly somewhat crude) benchmark!

However, we've looked at only half the picture so far - becoming successful. Success brings its own problems, and sure enough, blogging too will need to overcome a couple of challenges that success brings with it:

Better ways to manage 'blog clutter'.

Even with the current number of blogs out there, it is becoming difficult for people to navigate the blogosphere. Telephones or email don't need to solve this problem as they are 'push' technologies, which means that you *want* to restrict who can contact you using these technologies. However, if blogs are to truly live up to their promise of allowing the 'discovery' of like-minded folks, then blog search engines should (and will) get smarter.

Search is of course not the only way to manage clutter - for example, Business Week's Heather Green talks about creating 'influential blogger' lists.

Blogging needs to find ways to enable diverse communication needs

Blogging tools already do a half-decent job of allowing the sharing of digital content. However, as camera phones proliferate, sharing pictures and movies will increasingly become mainstream. Also blogging from heterogenous devices (phones and home appliances come to mind) is likely to need support.

Of course, this piece only addresses blogging as a 'personal technology'. Analysis of its prospects in business - which are fledgling at the moment - is the subject of a different discussion altogether!


*This is driven by Metcalfe's Law, which holds that the usefulness of something increases exponentially as the number of users goes up.

About The Author

Dr. V P Kochikar’s (read his blog at current areas of interest are in Strategic Foresight, the Impact of Technology on Business and Society, Knowledge Management and Technology Risk Management. He has published widely and serves on the editorial advisory boards and review panels for several international journals and conferences. He has also lectured in a guest capacity at business schools and industry fora in India, the US and the UK. Dr Kochikar has been profiled by Knowledge Management Review magazine, and interviewed by, among others, BBC, Business Today magazine, and the Economic Times. He holds a PhD from IIT Madras, a Bachelor’s in Technology from IIT Bombay and a Master’s in Technology from IISc, Bangalore. Dr. Kochikar is a member of the IEEE Computer Society and the Information Resources Management Association (IRMA).